Outline of the Green Living Coach program:

• This course is designed to give you the fundamentals of Green Living. If you've ever wanted to learn how to go green and do it affordably, create change and become a leader in your field, this is the course for you.
• If you've always wanted to go green but think they only way to do it is to put solar panels on your roof or buy a hybrid car and you can't afford either, this course is for you. You will learn how to bust through the myths that going green is hard to do and expensive.
• You will discover that going green is not just about energy consumption, it is also about your personal health, the health of your home, interior space and the planet.
• You will discover that Living a healthy life today goes beyond diet and exercise it is about every product you choose to bring into your home.
• Green living is essential to a truly healthy lifestyle and is an excellent form of preventative living.
• Discover that small fundamental shifts in your daily life add up to big change when done over a consistent period of time. This is how you make a difference.
• Be able to walk into any room, office or building and immediately improve the health and quality of the space, and reduce energy consumption and costs.

What does going green do for your business?

• Builds a marketing edge over your competition.
• Improves employee morale and the health of the workplace.
• Strengthens your bottom line through improved operating efficiencies while saving you money.
• Creates public awareness of your company’s social contribution above and beyond your product or service.  
• Green living is not just about the environment but also your personal health, Know that small fundamental shifts in your daily life add up to big change when done over a consistent period of time. This is how you make a difference.
• Be able to walk into any room, office or building and immediately improve the health and quality of the space, and reduce energy consumption and costs.

Is protecting the planet a smart business strategy?

• No matter what you believe about global warming, organic foods, and green products, every home and business depends upon the earth to provide what it needs to thrive.
• Whether it’s the paper you buy for your office or home, or the water you drink or bathe in, to the furniture, hardwood floors, or simply the construction of dwelling you live in day in and day out, we are all affected by the environment.

Consumers are becoming savvy shoppers

• Consumers have begun to demand environmentally friendly and socially responsible products.
• According to the Global Market Institute, 42 percent of Americans are willing to spend more for products branded as organic, environmentally friendly or fair trade
• (50 percent of 18- to 29-year-olds, 37 percent of 45- to 64-year-olds).
• A survey done by Boston Consulting Group (BCG) of 9,000 consumers worldwide indicates that buying green products remains a priority despite economic woes.
• 73% of consumers of the BCG considered it important that companies have good environmental records. Respondents said that companies should be clear about product risks and safety, provide information on environmental impact, have high ethical standards, and treat their employees fairly.  
  

Going green is big business

• In addition to meeting consumer demand, organizations are finding that going green reduces expenses.
• Xerox estimates $2 billion in savings through eco-design and manufacturing, in addition to keeping 1.2 billion pounds of electronic waste out of landfills (source: greenbiz.com, 2002).
• Doing good can also mean doing well financially. Over a five-year period, the Dow Jones Group Sustainability Index (DJGSI) performed an average of 36.1 percent better than the traditional Dow Jones Group Index (DJGI).
• Toyota uses one production line to make multiple vehicle types, a move that has helped reduce energy usage in the factory 30 percent since 2000 (which results in reduced expenses).
• Apple Computer was criticized for its perceived lack of dedication to the environment. As Apple crossed the threshold of selling its hundred millionth iPod, CEO Steve Jobs announced the company would expand its iPod recycling and take-back programs. Apple now, like many of its competitors, is providing annual reports on environmental impact.

The world’s largest retailer has gone green

• Wal-Mart CEO Scott Lee has taken the retail giant in a new direction. Not known for social responsibility in the recent past, Wal-Mart has become a market leader in emissions reduction, cost savings and customer opportunities.
• Wal-Mart’s launch of their Sustainability Index, requires  "top-tier" consumer product companies to complete a 15-question assessment form with details about their carbon footprint, resource use and ethical business practices